Retargeting is a digital marketing strategy that involves targeting individuals who have previously interacted with a website or advertisement. It is also known as remarketing and is a way for businesses to reach out to users who have shown interest in a product or service but have not yet made a purchase.
Retargeting uses cookies to track a user's activity on a website. When a user visits a website, a cookie is placed on their browser, which then tracks their activity. If the user leaves the website without making a purchase, the cookie will allow the website to serve them targeted ads on other websites they visit. These ads are designed to entice the user to return to the original website and complete their purchase.
Retargeting has many benefits for businesses. Firstly, it allows them to reach out to users who have already shown interest in their products or services, which increases the likelihood of a sale. Secondly, it helps to increase brand awareness by keeping the business at the forefront of the user's mind. Finally, retargeting is a cost-effective way of advertising, as businesses only pay for the ads that are clicked on.
Retargeting is a powerful tool for businesses looking to increase their online sales and improve their digital marketing efforts. By targeting users who have already shown interest in a product or service, businesses can increase their chances of making a sale and improve their overall return on investment. If you're looking to improve your online marketing strategy, consider incorporating retargeting into your plan.